Geurilla Advertising - CNN.com is reporting that Sony Ericsson is hiring beuatiful people to get in the trenches and pose as couples to get the man-on-the-street to take their picture with this new telephone. If asked, the couple will not hide that they work for the company, but I find this to be an interesting development in marketing. Next thing you know they'll be planting guys at bars recommending specific brands of beer, pretzels and condoms.
8/02/2002
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